Public Speaking: What's In A Name?
I'll bet you thought this article was about how to name your business. Nah . . . There are many other people that know more about that than I do. This article is about making sure people hear your name.
Not a week goes by without several people contacting me and telling me that "they see my name everywhere." This is by design. I'm taking specific steps to make sure that happens. Where and how many times does your name show up?
When your name comes up constantly in front of your target market, you start to gain celebrity status, your speaking and consulting fee rises and you get work much easier.
If you haven't started a media campaign, I suggest you start immediately. This has been an extremely effective marketing technique for me over the past twelve years and I'm not even that organized or consistent with my attack. If you are more structured about your approach, you should do better than me. Here is a list of places my name is seen or heard regularly:
Print Magazines
Internet Magazines
Email magazines
My websites
Other websites (well over 1000)
Radio
Newspapers
My Ezine
On my products
In other people's products (books, ebooks, etc.)
Television (not that much because this is much more time
consuming)
Mentions and referrals by other people
If you're just starting out with media, pick one or two of the above categories and do whatever you can to get your name mentioned five to ten times in each one. This site will introduce you to the differences in the types of media and you'll start to learn which ones are most appropriate for you and how to work them. Then go back and really try to hit a few hard to get your name out there.
If you are an old hand at this and have just slacked off, get back to it.
Here is a great resources to get you started:
Book -- "High Visibility: The Making and Marketing of
Professionals Into Celebrities" by Irving Rein
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